Cassandra has owned a construction company for over five years, specializing in framing, roofing, and real estate development. She also owns several rental properties and an Airbnb chalet in the Laurentians. They have recently started taking on projects in remote areas, such as Gaspésie, which means she is frequently on the road, traveling to various locations.

Her content primarily highlights her ongoing projects—whether renovations, construction, or real estate initiatives—while also sharing aspects of her daily lifestyle. She frequently posts content about finance, her latest reads, travel, and her everyday experiences.

She works with a team of eight men, who are often featured in her stories. Cassandra regularly receives requests for practical advice from her community, and she makes an effort to share helpful recommendations.